How We Found Product-Market Fit
For a year we chased every feature request and growth stayed flat. Fit arrived the week we deleted half the roadmap.
The signal we kept ignoring
For our first year we chased every feature request that came through the door. Growth was flat, and we told ourselves the market just needed educating. It didn't.
Product-market fit showed up as a change in how users behaved, not in what they said. People stopped asking for a demo and started asking for an invoice. That was the signal we had been waiting for without knowing it.
What we measured
We stopped tracking vanity signups and started watching whether teams came back in week two without a nudge from us.
- Week-1 activation: 62% completed the core workflow
- Week-4 retention: 41% still active, flat cohort curve
- Organic invites: 1.8 per activated accountWhen the retention curve flattened instead of decaying to zero, we knew we had something worth pouring fuel on.
The uncomfortable narrowing
Fit came the week we deleted half the roadmap. We picked the one segment that loved us and told everyone else no. Revenue per account nearly doubled in a quarter because we finally built for the people who would actually pay.
Written by the founder
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